 New Bag-in-box format for alcoholic beverage
08/31/2011
Alcoholic beverage brand “No. 1” has selected Rapak bag-in-box technology for the launch of a unique new six-pack cocktail range in handy sizes. The new packs contain six 0.5L alcoholic beverages. No. 1 is a pioneer in bringing bag-in-box packaging to the market in its sector.
Alcoholic beverages in bag-in-box are a rapidly growing market, thanks to the practical benefits offered by this technology and its capability to respond to rising consumer expectations for preservative-free, premium beverages and to meet increasingly 'on the hoof' lifestyles.
Bag-in-boxes are easy to store and transport, it offers quick and simple dispensing. The bag-in-box format generates less waste, is light and saves energy costs during transport. |